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Hyster is well-known as a world leader in forklift trucks. However, it began as a producer of lifting machinery as well as winches. Most of its production was concentrated in the northwest United States and dealt mostly with the timber and logging industry. A couple years after the first forklift trucks were invented Hyster became synonymous with quality production. Over the preceding 80 years Hyster has continued to get bigger and grow its product line. The expansion of its products coupled with its want to stay service oriented has allowed Hyster to grow into the intercontinental player it is at the moment.
Through the 3 decades between the 1940's and 1960's, Hyster made considerable strides on its way to becoming the world leader in the forklift industry it is today. In 1946, Hyster opened a plant in Illinois that was completely devoted to bulk producing trucks. This allowed Hyster to force its costs down and, at the same time, offer a better quality product at industry competitive rates. In 1952, Hyster began its first foray in to the international production market through opening its first plant in the Netherlands. The Netherlands plant was originally designed to produce two products: Hyster 40" and the Karry Kranes.
Between the late 1950's through the sixties, Hyster continued to expand into new markets. They began building container handlers in the US in 1959 to satisfy the ever expanding demand for transportation goods. In 1966, Hyster developed a method for allowing a lift truck to go both forward and backwards using the same pedal. This pedal was termed the Monotrol pedal, which revolutionized the industry. Later on in the decade Hyster opened a R&D centre in Oregon that was focused on enhancing the design and performance of lift trucks. The centre is still one of the world's best testing facilities in the materials handling industry.
In the 1960's Hyster experienced rapid expansion. Much of the industry was shifting towards mass production. To keep up with the times Hyster was inclined to concentrate on the evolution of these mass markets. As a consequence, in 1970, the XL design philosophy was born. The XL design philosophy allowed Hyster to afford better quality at a more inexpensive price. A further expansion in production capabilities was necessitated by the demand in Europe for Internal Combustion Engine Trucks. To fill this gap, a plant in Craigavon, Ireland was opened in 1980. Through the 80's Hyster continued to concentrate on developing industry leading lift trucks. The Hyster brand name was recognized throughout the world for its commitment towards superiority. This attention to quality produced several suitors for the company. In 1989, a large multinational company based in Ohio called NACCO Industries purchased Hyster and started an aggressive expansion strategy. NACCO rapidly changed the XL philosophy with a more driver oriented forklift that focused on operator comfort, which is recognized as the XM generation of lift trucks.
The shift in supply change management to a much more just-in-time focused arrangement has meant that Hyster has had to continually make investments in brand new technology. Acquisitions and investments were made in the US, Italy, Netherlands, and lots of other places all over the world. All of these investments have made Hyster a global leader in the lift truck market. In 2009, Hyster celebrated its eightieth anniversary as an industry leader of materials handling equipment, which comprises over three hundred various types of lift trucks.
